system tree

defined app structure for a smooth user experience and grouped content intuitively based on user expectations.
saved time by planning structure before screen design, ensuring consistent navigation and information placement throughout.

helped balance user needs with technical feasibility for valuable, buildable features.
scores based on research ensured objective prioritization.
the grid helped initiate and foster communication on feature importance and development complexity.

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2

3

feature to TR-extraction

prototypes

high fidelity screens helped mimic final app for accurate user feedback.

helped gain insights from diverse audience experiences.

user voices determined product direction.

enhanced empathy and provided structure for development.

interviews & personas

utilizing the kano grid exposed disparities in primary understanding of the problem, user expectations and reality.
it streamlined issue identification.
adaptive feature implementation became easier.

kano models

card sorting

helped prioritize content users find most important.
aided in organizing content based on how users think, leading to better navigation.
identifies key information for prominent placement for a user-friendly app experience.

Motivation

Seamless communication and interaction with other users
Validation through rankings/ratings to enhance audience engagement and favourability.
Simplified onboarding process and effective portfolio promotion
Increased exposure to potential hirers

Goal

Seamlessly discover and apply for opportunities
Foster healthy competition for incentives and engagement
Join a close-knit artist community
Continuously improve portfolios by staying connected with others

Pain Points

Independent artists often feel ill-prepared and stressed when collaborating with others.
Missing deadlines for applications is common.
They often settle for less than their needs due to a lack of awareness.

Tasks Involved

Comprehensive portfolio template
User preference-based filtering for artists and gigs
Effortless approach and connection with other users, facilitated communication

through framing an initial problem statement, conducting user interviews to gain insights into goals and pain points, I refined and reconstructed the problem statement to better align with user needs and expectations.

Revised Problem Statement

The lack of development and availability of a platform for underground and underrated upcoming Indian artists which BARELY includes:

Initial POV Statement

-collaboration between artists within themselves and with the event and venue managers,
-marketing of their gigs, feedbacks and information about their performances to the audience.

Independent artists such as musicians, singers, comedians, photographers, etc., face challenges in finding opportunities to showcase their talent and launch their careers. Similarly, hotels and restaurants encounter difficulty in hiring these independent artists.

Indian artists like musicians,
singers, comedians,
photographers, etc, struggle to find opportunities to kickstart their careers.

Hirers at places like hotels, cafes, clubs, restaurants, etc. that find it hard to hire the artists as they don’t have many options to fit their requirement.

Primary Stakeholders

Secondary Stakeholders

Shaan Kambli

Age :

Primary

Goals

Pain Points

Skills

Interview Insights

Needs

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To get a lot of engagement and validation from audience
To enrol and land gigs in well renowned events and festivals.
To flourish as an Indian artist and make a name for himself by showcasing his talent in a responsive atmosphere.

Unaided during independent gigs
Vast difference between hiring and organising systems between small entities and renowned entities.
Faced with infeasibility during applying and negotiating with hirers

Active about work and talent display on all social media platforms
Communication and collaboration comes easy to him if provided with opportunity

Frequency of opportunities with a venue majorly relies on the organising entity’s monetary gain.
Due to lack of opportunities independent artists are inclined towards recordings & releases instead of wanting to perform live.
Networking and indulgence in a tight knit artists’ community helps one drastically.
Focus on providing deadline details and standard, well-rounded application template to avoid follow up hassle.

To have a mode of connectivity with other professionals for independent gigs. For example, sound directors, videographers, instrumentalists, etc.
To have a more organised way of information about gigs of his interests and a distinguishable deadline alert system.

Mumbai

Works as a singer and dance-pop producer

Shaan is a singer and a dance-pop producer who started his journey as an artist at the age of 16. He does live performances along with recording and releasing his own music.

“In India, artists do need a solid platform that enables them to strive towards proving that any young talent can be of great momentous if provided with the right opportunities, support and validation. Instead the unclarity and cluelessness hinders in achieving that”

Location :

Work :

Kano Mapping

Based on Assumption

After Conducting User Survey with help of Questionnaire

System Tree Diagram #1

Artists’ Interface

System Tree Diagram #2

Organisers’ Interface

Feature to Technical Response-Extraction Charts

this method helped prioritise features by considering both user needs (impact) and technical difficulty (TR score). this ensured high-priority features are valuable to users and achievable within technical constraints.